Room for inspiration to strike

With Open Space Automotive, T-Systems connects web 2.0 communication with physical brain storming for the first time, sparking a lot of creativity in the process.

What will individual mobility be like in twenty years? What risks and opportunities does web 2.0 hold for product development? How can you earn money with connected cars? Digital trends from the web 2.0 era are already having an impact on traditional business models and work processes in the automotive industry. In the future, networks and transparency will play an even more central role in guaranteeing companies a decisive competitive advantage. During this transition from productive operation to knowledge-based companies in the modern information society, manufacturers and suppliers need to be open to new forms of collaboration and develop new business approaches.

Groundbreaking: networking at Open Space

And this worked quite well at Open Space Automotive, which was hosted by T-Systems, the University of St. Gallen and the trade journal automotiveIT on June 17, 2010. More than 80 participants from 40 companies were looking for innovative, solution-oriented approaches and engaged in open dialog about a number of topics without agendas or other limiting concerns. The result: excitement and fascinating ideas.
“We have set out on a completely new course in communication with our customers, and that's always risky. The response, the great many ideas and the feedback we have received has all shown us that we are meeting our customers' needs head on", said Thomas Spreitzer, T-Systems' CMO.
Another session will follow in fall 2010. Until then, the dialog initiated during the initial session continues in a Facebook group, a fitting web 2.0 platform.